Google Ads
Google Ads campaigns that bring calls and quote requests, not just clicks. Management from R2 950 a month.
Rusted Web sets up and manages Google Ads campaigns for small businesses, from R2 950 a month plus your ad spend, which you pay directly to Google. Campaign setup costs from R2 500 once-off and is waived if you sign up for six months.
We start with search campaigns that show your ad when someone is actively looking for what you sell, track every call and form, and adjust bids and keywords weekly. Most South African small businesses do well with R3 000 to R10 000 a month in ad spend. See our guide on how much to spend on Google Ads.
Google Ads questions
Most South African small businesses should spend R3 000 to R10 000 a month on Google Ads, paid directly to Google. Below about R2 000 a month there is too little data to learn what works. Clicks typically cost R5 to R40 for local services and much more in legal, finance and insurance.
Rusted Web Google Ads management costs from R2 950 a month, plus a once-off setup from R2 500. The setup fee is waived if you commit to six months. The management fee is separate from your ad spend, which you pay directly to Google with your own card, so you always see exactly what Google charges.
Google Ads can bring enquiries within the first week of going live, because ads show as soon as they are approved. The first 4 to 8 weeks are a learning phase where we cut wasted keywords and improve ads, so cost per enquiry usually drops after the first month or two.
Yes, your Google Ads account is created in your name and billed to your card. Rusted Web gets manager access to run it. If you stop working with us, you keep the account, all campaigns and all the data, and we simply remove our access.
Neither is better, they do different jobs. Google Ads brings traffic straight away but stops when you stop paying. SEO takes 1 to 3 months to show results but keeps bringing free traffic. For a new website, running both together usually gives the fastest return while SEO builds up.